Bringing a community together
A campaign was developed to introduce audiences who identify with the existing family of brands, to the new, unified name of healthAbility. The object of the campaign was to bring people together and create a sense of discovery and excitement for becoming one name with an optimistic, caring, and inclusive approach.
An explanatory video was developed, alongside a suite of communications such as signage, reception displays, email campaigns, and social media assets to name just a few.
The video in particular does a brilliant job of reflecting the warmth and optimism of the organisation.
You can watch it here: https://healthability.org.au/bringing-our-community-together/
The campaign has been very well received by the staff and community and has achieved its goal of building excitement and optimism. Overall an excellent and very rewarding part of a larger brand strategy for a united healthAbility.
