Creating a flexible and adaptive brand to energise and inspire
The Regional Growth Project branding and identity suite was to initially include an identity for the Project itself, alongside an annual event, the Regional Growth Summit, and has since expanded to include harmonious identities for the Regional Growth Showcase, and the Regional Growth Champions community.
Given the evolving nature of the Regional Growth Project, the identity has been designed to be flexible and adaptable for future opportunities. The branding and identity system needed to work across a broad range of touchpoints, and have the capacity to adapt for future events and applications.
Intent Creative collaborated closely with 25eight to create a brand that truly reflects the excitement, energy and innovatory essence of the Regional Growth Project.
Regional Growth Summit annual event
The identity for the Regional Growth Summit sits harmoniously alongside the Regional Growth Project master brand. There is a pleasing correlation between the two with the use of the unified colour palette and the playful approach using geometric elements. The Summit identity is also designed to be seamlessly updated for each year’s annual event.
Regional Growth Summit: Showcase series
The Showcase event is an opportunity to really shine a light and celebrate the key digital and innovation projects happening across Victoria, championing regional projects and teams. Greater saturated use of colours, alongside a bold typographical approach, this identity has been designed to generate excitement and energy around the remarkable projects being highlighted.
Regional Growth Champions community
As innovative as the Project, Summit, and Showcase, the Regional Growth Champions provides an excellent opportunity for regional businesses to connect with experts and each other. The generosity and community spirit is here, is also evident throughout the entire Regional Growth Project. This online Champion community is free, and provides a wealth of information and resources to its members. This is about elevating individual business, as well as championing others, working together for the benefit of regional communities.
This community identity was an opportunity to be playful and celebratory, providing the Champions identity with a positive and dynamic presence.
