25eight Regional Growth Project identity
25eight Regional Growth Project presentation
Creating a flexible and adaptive brand to energise and inspire

The Regional Growth Project branding and identity suite was to initially include an identity for the Project itself, alongside an annual event, the Regional Growth Summit, and has since expanded to include harmonious identities for the Regional Growth Showcase, and the Regional Growth Champions community.

Given the evolving nature of the Regional Growth Project, the identity has been designed to be flexible and adaptable for future opportunities. The branding and identity system needed to work across a broad range of touchpoints, and have the capacity to adapt for future events and applications.

Intent Creative collaborated closely with 25eight to create a brand that truly reflects the excitement, energy and innovatory essence of the Regional Growth Project.

Regional Growth Summit identity
Regional Growth Summit pullup banenr
Regional Growth Summit poster
Regional Growth Summit annual event

The identity for the Regional Growth Summit sits harmoniously alongside the Regional Growth Project master brand. There is a pleasing correlation between the two with the use of the unified colour palette and the playful approach using geometric elements. The Summit identity is also designed to be seamlessly updated for each year’s annual event.

Regional Growth Showcase identity
Regional Growth Showcase poster
Regional Growth Showcase Instagram
Regional Growth Summit: Showcase series

The Showcase event is an opportunity to really shine a light and celebrate the key digital and innovation projects happening across Victoria, championing regional projects and teams. Greater saturated use of colours, alongside a bold typographical approach, this identity has been designed to generate excitement and energy around the remarkable projects being highlighted.

Regional Growth Champions identity
25eight Regional Growth Champions social media
Regional Growth Champion spotlight movie
Regional Growth Champions community

As innovative as the Project, Summit, and Showcase, the Regional Growth Champions provides an excellent opportunity for regional businesses to connect with experts and each other. The generosity and community spirit is here, is also evident throughout the entire Regional Growth Project. This online Champion community is free, and provides a wealth of information and resources to its members. This is about elevating individual business, as well as championing others, working together for the benefit of regional communities.

This identity is distinguished by its shift toward one section in the overarching master brand colour palette, alongside the adaptation of the common containing hexagon. The ribbon is an opportunity to be playful and celebratory, providing the Champions identity with a positive and dynamic presence.

Intent Creative is committed to inclusivity for all. Like the clouds we love so dearly, humans come in many different forms and there is beauty and wonder to be found in each of us.

We acknowledge the Wurundjeri people of the Kulin nation who are the traditional custodians of the land on which our office stands. We pay our respects to the Wurundjeri Elders, past present and emerging and acknowledge the traditional custodians of country throughout Australia and recognise their continuing connection to land, waters and culture.